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Rationale
Project Type
Retail Display
Location
Melbourne
Striking, sleek, and scientifically curated, the Rationale retail display commands attention with its luminous glow and bold, colour-coded design. Set against a dramatic black backdrop illuminated with radiant pink lighting, each product is showcased like a jewel — precise, powerful, and purposeful. The crisp typography and vibrant initials on each bottle reflect a high-performance skincare philosophy where clarity meets creativity. Designed to celebrate both function and form, this immersive setup invites shoppers into a world where dermatological innovation and visual elegance go hand in hand. Whether you’re discovering targeted treatments or signature favourites, the Cosmetix display transforms skincare into a premium, experiential moment.



