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Porsche

Project Type

Retail Fitout

Location

Melbourne

Fusing timeless performance with contemporary wellness, this Porsche installation redefines luxury as a state of balance — both in motion and in stillness. Set within a sleek showroom space, the display juxtaposes an iconic Porsche classic captured in cinematic detail with minimalist, lifestyle-inspired structures below. A serene yoga portrait introduces a narrative of strength, control, and mindfulness — values deeply aligned with the Porsche ethos. The sculptural metal frames and curated podiums hint at future product activations or apparel drops, inviting passersby to consider Porsche not just as a driving experience, but as a lifestyle brand. Sophisticated, surprising, and purposefully pared back, this installation reminds us that performance isn't just about speed — it's about presence.

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