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Ryco
Location
Melbourne
Project type
Exhibition
Step into the high-octane world of the Ryco Drive-In — a bold, immersive trade show experience designed and built by Synergy Australasia. Fusing retro Americana with cutting-edge automotive innovation, this standout display celebrates Ryco’s legacy through a dynamic blend of storytelling and design. The striking red-and-white palette, custom-built signage, and central display car create an unforgettable first impression, while product zones styled as vintage service stations invite hands-on engagement. With every detail carefully crafted by Synergy — from the illuminated overhead visuals to the polished finishes — the Ryco Drive-In delivers a show-stopping brand presence that captures attention and drives connection.



