The VR booth stands out with its bold, futuristic design and vibrant green frame, inviting attendees into an immersive space where entertainment and technology collide. At the heart of the exhibit is a dynamic collaboration with Star Wars Unlimited, featuring illuminated displays, iconic characters, and eye-catching graphics that bring the galaxy to life. Strategic branding and modern shelving suggest an interactive or collectible-focused experience, while sleek cube kiosks branded with Equinox hint at deeper gaming or tech integration. This booth designed and built by Synergy Australasia, captures the imagination of fans and gamers alike, blending nostalgia with innovation to create a must-visit destination on the show floor.