The Importance of Lighting in Exhibition Design
Exhibition stands are an integral part of any trade show, designed to attract potential customers and showcase the products and services of a company. However, the design of an exhibition stand goes far beyond the layout, colours and graphics. Often overlooked, however, is lighting which is crucial in exhibition design; lighting can make or break the effectiveness of a stand. In this post, we explore the importance of lighting in exhibition design and how it can enhance the impact of trade show displays and custom exhibition stands.
- First Impressions Matter
As soon as visitors walk into a trade show, they can be overwhelmed by numerous various exhibition stands, all vying for attention. A well-lit stand is far more likely to attract the attention of visitors and make a lasting impression. Proper lighting highlights the key features of a product or service; it will ensure it stands out in a crowded exhibition hall. Conversely, a poorly lit stand can make a company’s products or services appear dull and unappealing.
- Highlighting Key Features
Lighting is also used to highlight the key features of a product or service. For example, if a company is showcasing a new car, lighting can be used to highlight the car’s sleek design and key features. Equally, a company showcasing a new line of jewellery, can use lighting to highlight the sparkle and shine of the diamonds and gold.
- Creating an Ambiance
A company’s brand and image is enhanced by the ambiance of the exhibition stand and lighting is key to creating that feeling and vibe. If a company specializes in luxury products, the lighting could be warm and inviting, creating an inviting and intimate atmosphere. In contrast to this, a company that specializes in technology products, should use lighting that is bright and futuristic, creating a modern, high-tech atmosphere.
- Attracting Visitors
Lighting can be used to tempt visitors to a stand. A well-lit stand is more likely to entice guests and catch the eye of visitors – how else will they learn about the company’s products and services. Proper lighting can also create a sense of curiosity and intrigue, encouraging visitors to spend more time at the stand and explore it further.
- Different Types of Lighting
There are several types of lighting used in exhibition design and each has its own benefits.
Spotlights
To highlight specific areas or products within a stand, a spotlight is the answer. They are perfect for showcasing products for additional focus or attention.
Uplighting
Uplighting is used to create a dramatic effect; they do this by illuminating products from below. Uplighting can be used to create depth and dimensionality, which instantly makes products stand out.
Backlighting
To create a halo effect around products, highlighting their shape and form, backlighting is essential. It is often used for products that have intricate details that need to be highlighted.
Ambient Lighting
Ambient lighting is used to create a general sense of illumination within a stand. It is often used to create a warm and inviting atmosphere.
Lighting is undoubtedly a crucial aspect of exhibition design. It is used to create a sense of ambiance, highlight key features of products and services, and attract visitors to a stand. The right lighting will make a stand ‘wow’ visitors in a crowded exhibition hall – even after they have left the stand the lighting will assist in creating a lasting impression on visitors. Make sure, when you are working with your exhibition designers, to consider the lighting and how it can be used to enhance the impact of your trade show display or custom exhibition stand. With the right lighting, a company’s ability to promote its brand, message and products on a memorable and impactful exhibition stand is enhanced